As a rule, I wouldn’t say that I’m particularly demanding or high maintenance when it comes to my preferred beauty products. Part of my job is to try a huge array of potions and lotions, from all different price points and brands - I have to try and not become TOO attached to any one thing. However, that’s gone out the window with the new product from Kérastase L’Incroyable Blowdry. Why? Because I NEED it - FOREVER.This bad boy has spoilt me, because there is simply nothing else that does everything it does...and with such ease! I’m raving, I know. But look, it’s *that* good*- read on to find out why I’m such a smitten kitten.