Loxy's really started by mistake hehe. Years and years ago, I had really nasty clip in extensions that were unblended, obvious and fake looking. My man hated them so much and was forever reminding me of it haha!! I used to leave them lying around the house all over the show and one day he had enough! I was told I had to be at his house at a certain time one day, and got there to find out that he'd paid for a mobile hair extension technician to come around and do my hair for me. Real hair extensions! The best present ever! I finally had the hair of my dreaaamsss!!
At the time I was working in the corporate world, and a few months later I trained in extensions purely as a hobby. I kept finding myself in job after job that didn't feel right for me. Over time I began putting more and more effort into extensions as a side business, and before I knew it, extensions became my passion and my life! I trained around 7 years ago and finally took the leap to quit my part time job and devote all my time to Loxy's, 3 years ago and I haven't looked back since!
Loxy's absolutely started from humble beginnings, first in a 'rent a shack' out the front of my house, basically a port-a-com that you had to plug into the house like a caravan, I couldn't paint it or personalise it too much but at the time it was AMAZING! Next, my amazing man built me a proper studio (with working light switches and not connected to the house haha!) out the back of our home… that was beyond amazing and now…. We're 7 months into our amazing and HUGE salon in Grey Lynn. Absolutely my dream come true!!!
Hehe, how it became so amazing? (shucks!) I'd like to think that we'd had such success though consistency of quality work, and through my clients being able to see my genuine passion for what I do.
What is the name of the hair extension technique you use, and how does it work?
Although I trained in 4 different techniques, I chose to only practice one. I call it a micro weft and as far as I'm aware we're the only place in Auckland practicing this technique exclusively. In a nutshell, it's wefts (wide rows) of hair, held in using micro rings. It involves no gluing or braiding, which means it's a lot kinder to your natural hair. Anything that involves glue + hair just doesn't feel right to me!!!
Does the technique you use cause less damage to natural hair, and if so, how?
I believe so yes, of course with any technique there is potential for damage to your natural hair, and a huge amount of the responsibility falls onto the client to look after them correctly. In saying that, I believe by removing the gluing and braiding aspects of hair extension techniques, you significantly decrease the chances of damage to your natural hair. With this technique we also recommend maintenance a lot more frequently than other techniques (5-7 weekly with us, and anywhere between 5 weeks - 6 months with other techniques!) which means we're keeping a closer eye on your natural hair and any potential damage.
You and Amy are famed for your excellent customer service- is this part of the Loxy's philosophy?
Absolutely. In my days in the corporate world I worked heavily in customer service/account management roles. I am such a peoples person! I feel like so many businesses these days have lost sight of the 'old school' customer service mentality that used to be the norm. The idea of knowing your clients well, knowing their boyfriends names or whatever is going on in their lives, and genuinely listening to them seems like it's a rarity these days. I suppose it's the difference in genuinely being interested in your clients, and not.
Every client of ours sees our client charter when they come through our doors (and receives a copy of it in their aftercare advice). It's a document that details how we look after our clients, and what we can be held accountable for. It's not a 'thanks for your money and see you in a few weeks time' operation around here! This philosophy was hugely important for me when considering bringing a stylist on board. Amy absolutely embodies this, and she looks after and respects her clients like they were her best friends.
How long does the process take if somebody is wanting a full head/half head?
The extensions themselves will take around 40 minutes for a half head, and 60 minutes for a full head. On top of this 99% of our clients have the extensions blended which takes around 30 minutes. This involves chopping the extensions into their natural hair, giving them shape and making them look less 'extension-y'. Blending is VITAL to making the extensions look natural. No one likes a mullet or a hair helmet ladies! After the chopping Amy styles them so you will leave us a new woman!
Are clip in extensions available from Loxy's? If so- are they a more affordable option?
Yes we also have clip ins! They are absolutely a more affordable option and hugely popular! We have either our standard range (starting from $220) working up to our premium range which is $450. The premium quality hair is the same hair that we use for permanent extensions so it's designed to cope with a huge amount of wear and tear. The cool thing about that is that if down the track you decide you want them in permanently, we can remove the clips and apply them using our micro weft system, and you just pay the application fee.
Does Loxy's offer regular hairdressing services such as cuts/dye/up-do's?
We sure do! The fabulous Amy specialises in all of this! So Loxy's isn't just for extensions, we have many clients coming to us purely for our cutting/colouring/styling services. Amy's become well known for her balayage-ing, and another favourite is our tress express, come in with washed, dry hair and have Amy style it in just 15 minutes for $30.
Tell us about your spray tanning services, and the tanning products you stock.
Ohhhh another HUGE passion of mine!! A bit of a story behind this one! I started spray tanning years ago because I am near translucent and needed to regularly tan to keep the pastiness away! I'd been using a range of higher end products, and loving them, until at the age of around 23 I randomly broke out in the most horrific acne, after basically never having had a pimple in my life before that. Completely unexplainable and no Dr cold diagnose why it was happening. My mother sent me an article on the Daily Mail website about spray tan ingredients blocking hormone receptors and causing all sorts of nasty side effects, she had wondered if it may be contributing to my skin problems. In the article they had interviewed the CEO of an Irish company named Vita Liberata, she was discussing their tanning range and how they have none of the nasties normal tans do. I did some research and found it wasn't in NZ and it sounded so amazing I just had to get some in ASAP! Sure enough within a few weeks of changing, my skin cleared significantly.
The range is above and beyond anything else I've ever worked with. There's two bases, one green (for us fair ladies) and one mahogany (for you lucky olive ladies) and dark, medium and light shades. It really is for any skin tone and I love that it's not a one size fits all solution. It's also 80% organic, alcohol and paraben free, odourless, fades evenly and has a unique moisture lock system which leaves your skin feeling deliciously moisturised for 72 hours after.
They also have the worlds first 2-3 week at home tanning mousse, called Phenomenal and a range of other delicious at home tanning products. Vita Liberata tanning has become so much of a passion for me, I'm now able to distribute it across NZ to other salons.
You guys are already amazing- what is next for Loxy's?!
OHHH so much!!! Not a lot of which I can tell right now…. but definitely more growth, another new stylist to join the team, more Vita Liberata stockists, and more new amazing clients coming through our doors.