Okay, Kérastase L’Incroyable Blowdry is a styling lotion (a really, really beautiful smelling lotion) which you apply to towel-dried hair before blow drying. It is also a magical and amazing thing, and I shall tell you why. Right now.
Tell us what it does!
It’s like some kind of wonderful hair sorcery! It gives a strong hold which lasts for days, allows you to change up the style of your hair from straight to curls to back again WITHOUT having to wash your hair between styles, all the while keeping your hair frizz-free and shiny for up to 96 hours. 96 HOURS!! I also have to mention how it feels completely weightless in my hair - unlike the majority of most styling products. L’Incroyable Blowdry also protects your hair from heat...up to 230°C! At this stage, I wouldn’t be at all surprised if it could make you a cup of tea.
But how does it do that?!
Basically, the lotion contains something called heat-sensitive microwax technology (sah fancy!). When heat is applied, the wax particles melt and provide hold and shine. The microwax is reshapeable, which allows you to change the style of your hair the next day without having to apply more product, or wash your hair all over again. SO GOOD.
What do YOU think of it? And why do you love it?
Okay - most of you guys will know that I recently coloured my hair blonde after YEARS of being a box-dye (don’t judge me) brunette. While I love the change, I admit that I was fairly shocked at how much more unmanageable my hair became when I went blonde. Total frizz fest. So clearly, I needed a product to sort that out on the ASAP - flyaways are my pet peeve. Many of you WON’T know that I ride a bike everyday (no car for me, my little friends) - and so my hair is constantly at the mercy of not only dreaded helmet hair- but the elements. This tends to make hair styling a complete nightmare, and/or a waste of time.
Enter Kérastase L’Incroyable Blowdry! I apply two pumps after towel drying my hair,quickly blow dry it straight - and I am SET. Not just set for the day with frizz-free, sleek and styled hair...but I’m set for the next couple of days. If I want to add a little curl, I’ll do that with my hair straightners the next day- the heat reactivates the microwax technology - and that’s me! Then if I change my mind the NEXT day and want my hair to be straight again, out come the straightners, and I’m all done. It is SO easy - and remember I only needed to use two pumps of product on the first day! HIGH FIVE!
Okay- where can I buy this magical creation?!
Kérastase L’Incroyable Blowdry is available ALL over New Zealand from all Kérastase stockists, with an RRP of $44 - which is an excellent price considering that a bottle is going to last you for months! Honestly - you’ve got to try it. Take it from an ex helmet hair frizzy blonde ;)
Thank you so much to the amazing team from Kérastase for sponsoring this post - to read more about the product (and all the other magnificent products, check out this link!)