You know those times when you see a product, pine for it, then rein yourself in by telling yourself you can't afford it? This happened to me with this lipstick. So when it arrived on my doorstep thanks to my lovely friend Nicola, I did a wee happy dance. It's a beautiful deep plum shade, with pink and purple undertones- aka, universally flattering, and I LOVE it! The Amplified formulation is my favourite by MAC, it's really comfortable and wears well- mine stayed on for nearly 4 hours. As you can see by the pic below, it looks relatively different on than in the tube, but you can play with darker lip pencils for different effects. I'll probably try it with M.A.C Nightmoth to get that full Lorde look. Lighter than Cyber, deeper than Heroine, Pure Heroine is their rebellious daughter.