I LOVE this brush so much- and not just because of how soft and fluffy it is (although that is a big reason). I'm also a huge fan of white brushes! The draw card for me is the size- it's small enough to be used for correct placement of eye shadow, but large enough to be used to blend through the crease, and it does both of these things beautifully. Everyone needs at least one (preferably more) in their brush collection, I personally reach for mine day after day. Plus, it's super important to support NZ businesses- I'm really passionate about that, and I hope you guys are too.