Using Clinique BIY is a brilliant way to create your perfect base- which we all know tends to differ on different days. The formulation is highly, highly pigmented, and is activated by shaking the bottle gently. Using one drop (don't squeeze the bottle! Just tap it!) will result in a sheer, BB/CC cream-like coverage. Two drops gives medium coverage, and three drops will make you look air-brushed (my personal fave).
BUT (and this is important)! You don't use these by themselves- you add the drops to your preferred moisturiser, primer, or foundation (for a REALLY full coverage). This is where you can get really experimental; using moisturisers with different finishes can make your base either dewy or matte. For example, I get a lovely matte base when I use Clinique BIY with the Clinique Dramatically Different Moisturising Lotion....and if I mix a few drops of BIY with MAC Strobe Cream, the finish is glowing & gorgeous. SO GOOD.
Clinique BIY comes in an extensive range of shades, so it's definitely important to go instore to make sure you get the right shade. Don't be alarmed by the size of the bottle- it's only 10ml- just remember that you'll only be using 1-3 drops at a time, so theoretically it'll last just as long as other foundations. I'm thinking that these could be great for makeup artists to keep in their kits, given the smaller size of the bottle, and the customisable factor.
On an absolutely basic level- it makes me happy that this is so easy to get in NZ, and that I don't have to rely on (sometimes unreliable/shonky) websites to get it to me. Instead, you can go straight to a Clinique counter and not only get it straight away, but you're able to get colour-matched at the same time. HUZZAH.
At $85, it certainly isn't a cheap option, but it's a product that I truly am enjoying using, and can happily recommend to you guys! I just really, really love how I can make my base whichever finish/coverage I want, depending on what I feel like I need on the day. It makes me feel all experimental & scientist-y, because obviously that's a word and a thing. Give it a try!