Now- if you're anything like me, you'll be wondering what on earth "liquid air" is (and how on earth it can be contained in a fragrance), so I did a little research. The following is a quote from Domitille Bertier, Perfumer for Viktor & Rolf:
"We have a scientist that goes over the globe to find the ingredients. The Liquid Air was found at a top of a mountain which is one of the key ingredients. We already had a solid base with the Flowerbomb Eau de Toilette so we looked for ingredients that add that extra burst of freshness."*
So here you go- liquid air is essentially a molecule, it's a new ingredient which has never been used before...making this release especially exciting! Onto the other notes; Flowerbomb Bloom has top notes of pomegranate and mandarin; middle notes of freesia, damask rose and jasmine and liquid air; and warm woody base notes of musk, vanilla and patchouli.
As I mentioned before, this new release is intended to be a lighter version of the original, with the idea that Flowerbomb Bloom could easily be worn as a day fragrance, keeping the original for a sultrier, more exotic evening scent. I love them both- & I'm also loving the perfectly feminine yet functional pink glass bottle!
Flowerbomb Bloom is available in selected department stores NOW, and is available in the sizes 30ml, 50ml and 100ml; ranging from $122 to $225. And you're going to LOVE it.
*quote from http://blog.debenhams.com