On the MAC website:
'The idea of Viva Glam was to celebrate life and the outspoken attitude of the company,'
'It was a connective tissue that encompassed the diversity of MAC and its mantra... all ages, all races, all sexes. It was, and continues to be, the signature and the heart and soul of the company.
'Viva Glam spokespeople are provocative, alternative and influential and reflect diverse communities. They are heroes we look up to for their personal triumphs; people who have invented themselves and people who created movements.'
As with all other Viva Glam products, 100% of the profits go to men, women, and children living with and affected by HIV/AIDS. It's an insanely worthy cause, so let's get on board! Now, let's check out the two new products a little more closely..
The Viva Glam Miley Cyrus Lipglass is the usual (much loved) formulation- it stays put for AGES, and smells like vanilla-ry deliciousness; and is a shimmery hot pink. As you can see from my swatches above, worn alone it is lovely and sheer- wear it over top of the new Viva Glam Lipstick (or your favourite shade) to pack even more of a punch.
So mark the 12th of February in your calendars, I have a feeling that this is going to sell out incredibly quickly!